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	<title>Buddhi Free &#187; Graveyard</title>
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		<title>O&amp;M Diaries: Portfolio Ads</title>
		<link>http://buddhifree.com/2009/07/om-diaries-portfolio-ads/</link>
		<comments>http://buddhifree.com/2009/07/om-diaries-portfolio-ads/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 18:28:26 +0000</pubDate>
		<dc:creator>Rachit Agarwal</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Eno]]></category>
		<category><![CDATA[Godzilla]]></category>
		<category><![CDATA[Graveyard]]></category>
		<category><![CDATA[O&M]]></category>

		<guid isPermaLink="false">http://buddhifree.com/?p=546</guid>
		<description><![CDATA[Today I finally got the portfolio work I&#8217;d done at O&#38;M. The work includes a 3 ad campaign for Cisco, and 2 posters for Eno. (This one contains a typo, which needs to be fixed&#8211;the line should read &#8220;Digest anything&#8221;, instead of the current &#8220;Digests Anything&#8221;) I only wrote the copy for the Cisco ads [...]]]></description>
			<content:encoded><![CDATA[<p>Today I finally got the portfolio work I&#8217;d done at O&amp;M. The work includes a 3 ad campaign for Cisco, and 2 posters for Eno.</p>
<p style="text-align: center;"><a href="http://buddhifree.com/wp-content/uploads/2009/07/Cisco-2.jpg" target="_blank"><img class="aligncenter size-large wp-image-553" title="Cisco-Multinational" src="http://buddhifree.com/wp-content/uploads/2009/07/Cisco-2-730x1024.jpg" alt="Cisco-Multinational" width="473" height="663" /></a></p>
<p style="text-align: center;"><a href="http://buddhifree.com/wp-content/uploads/2009/07/Cisco-3.jpg" target="_blank"><img class="aligncenter size-large wp-image-554" title="Cisco-Family" src="http://buddhifree.com/wp-content/uploads/2009/07/Cisco-3-730x1024.jpg" alt="Cisco-Family" width="473" height="663" /></a></p>
<p style="text-align: center;"><a href="http://buddhifree.com/wp-content/uploads/2009/07/Cisco-1.jpg" target="_blank"><img class="aligncenter size-large wp-image-552" title="Cisco-Interaction" src="http://buddhifree.com/wp-content/uploads/2009/07/Cisco-1-730x1024.jpg" alt="Cisco-Interaction" width="473" height="663" /></a></p>
<p style="text-align: center;"><a href="http://buddhifree.com/wp-content/uploads/2009/07/eno1.jpg" target="_blank"><img class="aligncenter size-large wp-image-551" title="Eno-Godzilla" src="http://buddhifree.com/wp-content/uploads/2009/07/eno1-1024x710.jpg" alt="Eno-Godzilla" width="498" height="345" /></a><em>(This one contains a typo, which needs to be fixed&#8211;the line should read &#8220;Digest anything&#8221;, instead of the current &#8220;Digests Anything&#8221;)</em></p>
<p style="text-align: center;"><a href="http://buddhifree.com/wp-content/uploads/2009/07/eno2.jpg" target="_blank"><img class="aligncenter size-large wp-image-550" title="Eno-Graveyard" src="http://buddhifree.com/wp-content/uploads/2009/07/eno2-744x1024.jpg" alt="Eno-Graveyard" width="482" height="663" /></a></p>
<p>I only wrote the copy for the Cisco ads (two of them atleast, with my boss witting the third to make it a campaign. I&#8217;ll leave it up to you to decide who wrote which one). How it works is like this&#8211;they give you a set of 6 visuals, and you need to come up with an empathetic, sophisticated story around that visual, which you then generalize to get the copy.</p>
<p>For Eno, I conceived the idea and wrote that short line you see at the end.</p>
<p><em>(Feedback appreciated)</em></p>
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