Our t-shirts can be seen in this pic:

The team with the t-shirts. From L to R: Me, Surbhi, Sudhanshu

(This one contains a typo, which needs to be fixed–the line should read “Digest anything”, instead of the current “Digests Anything”)

I only wrote the copy for the Cisco ads (two of them atleast, with my boss witting the third to make it a campaign. I’ll leave it up to you to decide who wrote which one). How it works is like this–they give you a set of 6 visuals, and you need to come up with an empathetic, sophisticated story around that visual, which you then generalize to get the copy.

For Eno, I conceived the idea and wrote that short line you see at the end.

(Feedback appreciated)

Yeah, that is their site! Pretty neat I’d say. But, it does have one big drawback (which was pointed out by Ankur). Video content isn’t and can’t be indexed by search engines. So, effectively, that means zero search engine traffic for Boone Oakley.
But then, when your work is as audacious (and effective) as the work they did for Ruby Tuesday, or as tongue in cheek as their site, do they really need that search engine traffic? Surely, word of mouth will be enough. Specially with such a kick-ass concept for a site! This really speaks volumes for their creativity, that most basic of prerequisites for n ad agency.
Not only that, I feel (and my boss, like everyone else at Ogilvy I showed this site to, seconds that) that this site and the Ruby Tuesday campaign should be up for some serious Cannes recognition. Surely that’ll catapult these people into the big league. I really hope it does…in the meantime, enjoy the site, and if you like it, spread the cheer!