Yeah, that is their site! Pretty neat I’d say. But, it does have one big drawback (which was pointed out by Ankur). Video content isn’t and can’t be indexed by search engines. So, effectively, that means zero search engine traffic for Boone Oakley.
But then, when your work is as audacious (and effective) as the work they did for Ruby Tuesday, or as tongue in cheek as their site, do they really need that search engine traffic? Surely, word of mouth will be enough. Specially with such a kick-ass concept for a site! This really speaks volumes for their creativity, that most basic of prerequisites for n ad agency.
Not only that, I feel (and my boss, like everyone else at Ogilvy I showed this site to, seconds that) that this site and the Ruby Tuesday campaign should be up for some serious Cannes recognition. Surely that’ll catapult these people into the big league. I really hope it does…in the meantime, enjoy the site, and if you like it, spread the cheer!

These ads give an amazing twist to the “no mobile phones in cinemas” theme, while at the same time promoting Orange. Definitely better than the “the aliens are watching” trash we get shown in India…

[youtube=http://www.youtube.com/watch?v=pdaaH_do5Cw&feature=player_embedded]

The video really belongs to Vivek (Illusion). Damn junior, still knows A LOT about editing. Poor soul did all the editing himself, without any of us helping in any way whatsoever in it, except twiddly little nothings like “don’t do it this way, do it this way!”.
Boris (now prefers iSopropyl to Boris) and I did the shooting (the shaky/jerky parts are by me).
Amritanshu was the equipment provider.
Special thanks to Arjun, our vice prez, for that amazing final scene. Really damn funny!!
All in all, a good video. Definately better than the Annual Day video we made, which suffered from poor editing, thanks to Vivek and the rest of the team (who rarely helped the poor blighter)…

Credits:

• Story: Ankur Banerjee (aka Great Quizzard)

• Camera Work: Rachit Agarwal (aka rach) and Srishti Agarwal

• Direction, Editing and Acting: rach

Credits:
Director/Audio Recoding and Editing : Ankur Banerjee
Still Photography/Audio Recording : Eeshan Chatterjee
Software Procurement/Still Photography: Waris Jain
Video Photography/Video Editing : Rachit Agarwal
Logistics Manager/Music : Srishti Gulati

And now, for the detailed thank you list.

• Ankur Banerjee: For putting in all nighters to get the damn video done. And, also, for proving time and again that Linux users are NOT the BEST users of Windows, no matter how intelligent they (pretend to) be.
• Eeshan Chatterjee: For giving us awesome, but a tad impractical ideas. And, also, for thinking that Ankur’s thumb is a ‘squishy toy’.
• Waris Jain: For helping us procure all those softwares. And, also, for the stills which never got used.
• Me: For all those shots-(mostly) pathetic and (some/none) awesome. And, also, for deserting the team when it needed me the most.
• Srishti Gulati: For proving that music encyclopaedias aren’t always on CDs. And, also, for lifting the ultra heavy stands (which I could barely lift!!).
• Sangeeta Ma’am and Puja Ma’am: For getting us pseudo-exemption (initially) and then getting our practicals postponed. And, also, for all those coffees, teas and kathis/ paranthas.
• Nayonika Dutta and B. Nithin Kumar: For blowing their lungs out into the mic. And, also, for giving us some (read: very little) decent narration.
• Harry Gregson-Williams, John Powell, Linkin Park, Goo Goo Dolls and the other unfortunate souls whose music we ripped off.