Buddhi Free
Enlightenment under the Buddhi Free
Categories: Movies, Video | 4 Comments

No, contrary to popular belief, I am not shutting this blog down. Yes, people (my dear friend Ankur included) might go on to comment on the rather infrequent (nigh, dead) posting pattern, but I’m still not ready to give up on the Buddhifree identity. So then, what exactly is this post about? It’s about this […]

Categories: Marketing 101 | 1 Comment
Product Hierarchy

Product Hierarchy Need family: What is the basic need being fulfilled? Entertainment. Product family: Leisure. Product class: What all product classes can fulfil the basic need? TV, book, movie, socializing, radio etc. Product line: What are the sub-categories under movies? What are the various types of movies one can watch? Full length feature, animated, short. […]

Star Wars-PLC

As a product or brand moves through its life cycle, the company that markets it shifts its marketing-mix strategies. Introduction At this stage, companies invest in advertising to make consumers aware of a product. Because sales are low while advertising and other costs are high, the company tends to lose money during this stage. In […]

Star Wars Logo

Benefits Product: At the time of its release, Star Wars was one of the most innovative movies made. It was ground-breaking in its use of special effects, unconventional editing, and science fiction/fantasy storytelling. Though it was mistaken for a kiddie flick in its production stage, promotions helped in overturning that perception to an extent. After […]

As part of our Marketing 101 course at SIMC, we have to come up with something known as a marketing diary. It’s basically a journal of our understanding of the various marketing concepts being taught in class. Yep. Rather innovative way of promoting understanding. We basically have to choose a product, and then illustrate the […]

Categories: Writings | 2 Comments

If one were to look at where India was this day 64 years ago, and where it is now, not only would one stare on in amazement, but one might also feel a sudden compulsion to pinch oneself hard, if only to remind oneself that it isn’t really a dream. Though surprisingly little might have […]

Categories: Writings | 3 Comments

A script written in half an hour in my Creative Writing class, based on the following visual prompt: Birth

Categories: Writings | 1 Comment

The city’s been held hostage for 60 hours. The city’s been blown to bits. The city’s been mistaken for a battleground by mafia goons. Normal cities would bend over and snap into two. Not Mumbai. Mumbai’s made of something tougher. Mumbai’s a tough city. In the brightest day, in the darkest night, the Mumbai spirit […]

Categories: Writings | 2 Comments

The Swedish prison system is not generally severe. The emphasis is on humanitarian treatment of prisoners and rehabilitation in favour of deterrence. Sentences are generally short and prisoners enjoy a high material standard. In his autobiography, Catch Me If You Can, master forger and con man Frank W. Abagnale Jr recounts how the time he […]