Buddhi Free
Enlightenment under the Buddhi Free
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A rather interesting thing happens ever so often. First, there’s a terror strike. A bomb blast, an incursion, anything to grab the nation’s attention. The media gets flustered. And then there’s that quintessential round of Indo-Pak meet. A few pleasantries. A couple of handshakes. Photos. And a promising joint statement. A joint statement which includes […]

Categories: General, Writings | 3 Comments

Riding on a good monsoon and higher support prices for farmers, India managed to produce a record 85 million tonnes (MT) of wheat and 18 MT of pulses for the crop year 2010-2011, which ended in June. The total production of food grains for the same year stands at 241 MT, as against the 218 […]

Categories: General, Writings | 4 Comments

You wake up late. You take your bath late. You have breakfast late. You rush out of the door late. You get mad at your mum late. You reach the metro station late. You get late late. She always used to say you’d be late for your own funeral. Remember that? Her little joke because […]

Categories: General, Writings | 3 Comments

The moon’s at half mast, Probably mirror of the crescent drive. The wood entrance; It smiles at me, seduces me in. I walk amongst the arching greens, Joyous in the divine. To the left, The gazebo embraces the newlywed; The Lord himself is the priest. Onward; A nursery, an orchard, Twinkle a million colours. A […]

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Originally published on May 26, 2007 on needlessly|messianic. Recently, I got hold of the Jonny Quest theme, and while listening to it, I was sent on a nostalgic trip down memory lane–thinking about all those (great) cartoons I used to watch when I was young. Comparing those to the trash they dish out now, I […]

Categories: General, Writings | 20 Comments

I heard a joke once: Man goes to doctor. Says he’s depressed. Says life is harsh and cruel. Says he feels all alone in a threatening world. Doctor says, “Treatment is simple. The great clown Pagliacci is in town tonight. Go see him. That should pick you up.” Man bursts into tears. Says, “But doctor… […]

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For a college assignment, we had to promote any social cause. My team (two more people besides me) chose to promote awareness on homosexuality. For the same, we created a print ad (given below), 3 t-shirts and a promotional poster. God is Bisexual Our t-shirts can be seen in this pic:

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Today I finally got the portfolio work I’d done at O&M. The work includes a 3 ad campaign for Cisco, and 2 posters for Eno. (This one contains a typo, which needs to be fixed–the line should read “Digest anything”, instead of the current “Digests Anything”) I only wrote the copy for the Cisco ads […]

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This is an interview I took with Mr. Sandeep Acharya, AME, Air India, about a year ago to understand the nitty-gritties of the AI-IA merger. Reading Mail Today‘s “How to Kill an Airline” series reminded me of it, and I think the time is ripe for a much needed follow-up. Anyway, here is the original: […]

Categories: General, Video | 10 Comments

While going through adsoftheworld.com today, I came across this kick-ass innovative site. It’s for an ad agency called Boone Oakley–a relatively unknown agency from North Carolina. But, the site is so innovative, I’m surprised they aren’t bigger. What they’ve done is that they’ve made their site using only inter-linked YouTube videos. So, typing in booneoakley.com […]

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This is one of the most innovative ads I’ve seen for a Motorola phone–the editing’s pretty amazing, the idea is killer, and the song’s too catchy for words! The soundtrack’s this song called Just a Song about Ping Pong by the Aussie band, Operator Please. Never heard of it? Neither had I. Apparently, they recorded […]

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People in India have a knack of complaining about how every little piece of news is dubbed BREAKING NEWS by the Indian news channels. But, when stuff like this happens, I think news channels are right in dubbing it BREAKING NEWS. Stuff like this really is Breaking News! After all, you don’t have June 31st […]

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Found in the Lürzer’s Archive, this ads the veritable epitome of sarcasm.

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A month after first applying, after a procedure that took “longer than even a job application would ever do”, I finally turned up at Ogilvy & Mather, Gurgaon, ready to begin the internship. If ever there were an office with a killer view, this’d be it–whether it’s the bird’s eye view of Gurgaon and the […]