Buddhi Free
Enlightenment under the Buddhi Free
Marketing 101: The concept of Brand
Categories: Marketing 101

Brand Equity

Brand Equity
Brand Equity
  • Availability: DVDs, blu-ray disks, Special Editions. Releases, rereleases.
  • Preference: Star Wars is the critical, and commercial darling when it comes to sic-fi movies. As Roger Ebert puts it, it fuses a good story with spectacle.
  • Loyalty: As evidenced by the continued success of its sequels and Star Wars branded products.
Star Wars toy
Like this…
Star Wars toy
…and these…
Star Wars Lego
…and even Lego!
  • Awareness: Cult status of the movie.
There’s a reason why people dress up like this.

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