Brand Equity
- Brand Equity
- Availability: DVDs, blu-ray disks, Special Editions. Releases, rereleases.
- Preference: Star Wars is the critical, and commercial darling when it comes to sic-fi movies. As Roger Ebert puts it, it fuses a good story with spectacle.
- Loyalty: As evidenced by the continued success of its sequels and Star Wars branded products.
- Like this…
- …and these…
- …and even Lego!
- Awareness: Cult status of the movie.
- There’s a reason why people dress up like this.
- Familiarity: Widely popular dialogues, images and music.
“May the Force be with you”
The massively iconic Star Wars fanfare by John Williams.
- Who doesn’t know this man?
- Image and personality: Star Wars is one of the most popular movie of all times. It has transcended into becoming one of the biggest movie franchises in history.
- Associations: People now associate Star Wars with being the definitive science fiction movie. Even though 2001: A Space Odyssey and its ilk has tremendous sway amongst critical circles, Star Wars managed to capture the fancy of critics and general audiences alike.
