Buddhi Free
Enlightenment under the Buddhi Free
Marketing 101: Introduction
Categories: Marketing 101

As part of our Marketing 101 course at SIMC, we have to come up with something known as a marketing diary. It’s basically a journal of our understanding of the various marketing concepts being taught in class. Yep. Rather innovative way of promoting understanding. We basically have to choose a product, and then illustrate the various concepts keeping that product in mind. We’re free to choose our medium of expression as the assignment can be submitted as a Powerpoint presentation, Word document or blog. Naturally, I chose to blog about it.
And naturally, my product is a movie. Actually, not just any movie, but one of the biggest and most influential movie ever to grace theatre screens—Star Wars.
[May the Force be with me]

Who/what is Star Wars?
For those two people on Earth who asked this question, Star Wars Episode IV: A New Hope, originally released as Star Wars, is a 1977 American epic space opera film, written and directed by George Lucas. It is the first of six films released in the Star Wars saga: two subsequent films complete the original trilogy, while a prequel trilogy completes the six-film saga. It is the fourth film in terms of the series’ internal chronology.
Ground-breaking in its use of special effects, unconventional editing, and science fiction/fantasy storytelling, Star Wars is one of the most successful and influential films of all time.
Produced with a budget of $11 million and released on May 25, 1977, the film went on to earn $460 million in the United States and $337 million overseas, surpassing Jaws as the highest-grossing film at the time. Among the many awards the film received, it gained ten Academy Award nominations, winning six; the nominations included Best Supporting Actor for Alec Guinness and Best Picture.
The film is widely ranked among the best films of all time. Lucas has re-released the film on several occasions, sometimes with significant changes; the most notable versions are the 1997 Special Edition and the 2004 DVD release, which have modified computer-generated effects, altered dialogue, and added scenes.

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