While going through adsoftheworld.com today, I came across this kick-ass innovative site. It’s for an ad agency called Boone Oakley–a relatively unknown agency from North Carolina. But, the site is so innovative, I’m surprised they aren’t bigger. What they’ve done is that they’ve made their site using only inter-linked YouTube videos. So, typing in booneoakley.com redirects you to their ‘homepage’ which is in fact, a tongue in cheek animation. From there, you can navigate by using either the timeline, or a set of links. Don’t get what I’m saying? Here, let me put up their site here:
Yeah, that is their site! Pretty neat I’d say. But, it does have one big drawback (which was pointed out by Ankur). Video content isn’t and can’t be indexed by search engines. So, effectively, that means zero search engine traffic for Boone Oakley.
But then, when your work is as audacious (and effective) as the work they did for Ruby Tuesday, or as tongue in cheek as their site, do they really need that search engine traffic? Surely, word of mouth will be enough. Specially with such a kick-ass concept for a site! This really speaks volumes for their creativity, that most basic of prerequisites for n ad agency.
Not only that, I feel (and my boss, like everyone else at Ogilvy I showed this site to, seconds that) that this site and the Ruby Tuesday campaign should be up for some serious Cannes recognition. Surely that’ll catapult these people into the big league. I really hope it does…in the meantime, enjoy the site, and if you like it, spread the cheer!
Hahahaha! Check out their sitemap here. Even that is damn hilarious!
