I heard a joke once: Man goes to doctor. Says he’s depressed. Says life is harsh and cruel. Says he feels all alone in a threatening world. Doctor says, “Treatment is simple. The great clown Pagliacci is in town tonight. Go see him. That should pick you up.” Man bursts into tears. Says, “But doctor… [...]

For a college assignment, we had to promote any social cause. My team (two more people besides me) chose to promote awareness on homosexuality. For the same, we created a print ad (given below), 3 t-shirts and a promotional poster.
God is Bisexual
Our t-shirts can be seen in this pic:

The Naked Truth (Screenplay)

The Naked Truth

Dear respected everyone,
Different people have different hobbies—some like to sing, some like to dance, while I like to rectify all that is wrong with the Indian society. It’s my little tuppence for our beloved culture—I strive to get everything even faintly eroding said culture, banned. That is why I’ve founded Pop the PIL (get it? [...]

This is the first draft of a screenplay for a 5-shot movie exploring how a manic-depressive loner finds his emotional release by pretending that he’s the king of an illusionary land. It’s a part of a college assignement. Once again, feedback will be appreciated.

Download the PDF version here.

Today I finally got the portfolio work I’d done at O&M. The work includes a 3 ad campaign for Cisco, and 2 posters for Eno.

(This one contains a typo, which needs to be fixed–the line should read “Digest anything”, instead of the current “Digests Anything”)

I only wrote the copy for the Cisco ads (two of [...]

This is an interview I took with Mr. Sandeep Acharya, AME, Air India, about a year ago to understand the nitty-gritties of the AI-IA merger. Reading Mail Today’s “How to Kill an Airline” series reminded me of it, and I think the time is ripe for a much needed follow-up. Anyway, here is the original: [...]

U know wat??? Today I like took da “Do U Hav Boobs (Girlzzz only)” quiz on Facebook! And da result was freaky kewl!!! It sed that I DIDN’T have boobs!!! How kewl is dat?? Dont get it? This result proved widout ny doubt dat I AM a guy!!! Gawd! Facebook is soo kewl!! I totally [...]

Hollywood seems hell bent on turning everything that’s ever worked into a movie-from pointless sequels to extend franchises well past their primes, to pointless adaptations of TV serials (like the one being mooted by John Stamos for Full House), to even more pointless and silly remakes. But, one series I really, really hope they don’t [...]

While going through adsoftheworld.com today, I came across this kick-ass innovative site. It’s for an ad agency called Boone Oakley–a relatively unknown agency from North Carolina. But, the site is so innovative, I’m surprised they aren’t bigger. What they’ve done is that they’ve made their site using only inter-linked YouTube videos. So, typing in booneoakley.com [...]

This is one of the most innovative ads I’ve seen for a Motorola phone–the editing’s pretty amazing, the idea is killer, and the song’s too catchy for words!

The soundtrack’s this song called Just a Song about Ping Pong by the Aussie band, Operator Please. Never heard of it? Neither had I. Apparently, they recorded this [...]