Buddhi Free
Enlightenment under the Buddhi Free
Categories: Movies, Video | 4 Comments

No, contrary to popular belief, I am not shutting this blog down. Yes, people (my dear friend Ankur included) might go on to comment on the rather infrequent (nigh, dead) posting pattern, but I’m still not ready to give up on the Buddhifree identity. So then, what exactly is this post about? It’s about this […]

When Star Wars was released in May 1977, Time magazine hailed it as “The Year’s Best Movie” and characterised the special quality of the film with the statement: “It’s aimed at kids – the kid in everybody”. Many film scholars, highly critical of the aesthetic and ideological preoccupations of Star Wars and of contemporary Hollywood cinema in general, have elaborated […]

Consumer behaviour Why do the end consumers consume what they consume? What was it about Star Wars that made it the phenomenon that it became back in the summer of 1977? Consumers evaluate alternatives in terms of the functional and psychological benefits that they offer. The marketing organization needs to understand what benefits consumers are […]

“It wasn’t like a movie opening,” actress Carrie Fisher, who played rebel leader Princess Leia, later told Time magazine. “It was like an earthquake.” Beginning with–in Fisher’s words–“a new order of geeks, enthusiastic young people with sleeping bags,” the anticipation of a revolutionary movie-watching experience spread like wildfire, causing long lines in front of movie […]

Above the line (ATL), below the line (BTL), and through the Line (TTL), in organizational business and marketing communications, are different ways companies try and sell their products. In a nutshell, while ATL communications use media that are broadcast and published to mass audiences, BTL communications use media that are more niche focused. Both ATL […]

Brand Equity

Brand Equity Brand Equity Availability: DVDs, blu-ray disks, Special Editions. Releases, rereleases. Preference: Star Wars is the critical, and commercial darling when it comes to sic-fi movies. As Roger Ebert puts it, it fuses a good story with spectacle. Loyalty: As evidenced by the continued success of its sequels and Star Wars branded products. Like […]

Categories: Marketing 101 | 1 Comment
Product Hierarchy

Product Hierarchy Need family: What is the basic need being fulfilled? Entertainment. Product family: Leisure. Product class: What all product classes can fulfil the basic need? TV, book, movie, socializing, radio etc. Product line: What are the sub-categories under movies? What are the various types of movies one can watch? Full length feature, animated, short. […]

Star Wars-PLC

As a product or brand moves through its life cycle, the company that markets it shifts its marketing-mix strategies. Introduction At this stage, companies invest in advertising to make consumers aware of a product. Because sales are low while advertising and other costs are high, the company tends to lose money during this stage. In […]

The term “marketing mix” was coined in 1953 by Neil Borden. Elements of the marketing mix are often referred to as the “Four P’s”, a phrase used since the 1960’s. Product – It is a tangible good or an intangible service that is mass produced or manufactured on a large scale with a specific volume […]

Star Wars Logo

Benefits Product: At the time of its release, Star Wars was one of the most innovative movies made. It was ground-breaking in its use of special effects, unconventional editing, and science fiction/fantasy storytelling. Though it was mistaken for a kiddie flick in its production stage, promotions helped in overturning that perception to an extent. After […]

As part of our Marketing 101 course at SIMC, we have to come up with something known as a marketing diary. It’s basically a journal of our understanding of the various marketing concepts being taught in class. Yep. Rather innovative way of promoting understanding. We basically have to choose a product, and then illustrate the […]

Categories: Writings | 2 Comments

If one were to look at where India was this day 64 years ago, and where it is now, not only would one stare on in amazement, but one might also feel a sudden compulsion to pinch oneself hard, if only to remind oneself that it isn’t really a dream. Though surprisingly little might have […]

Categories: Writings | 3 Comments
Visual Prompt

A script written in half an hour in my Creative Writing class, based on the following visual prompt: Birth

Categories: General, Writings | Add a Comment

A rather interesting thing happens ever so often. First, there’s a terror strike. A bomb blast, an incursion, anything to grab the nation’s attention. The media gets flustered. And then there’s that quintessential round of Indo-Pak meet. A few pleasantries. A couple of handshakes. Photos. And a promising joint statement. A joint statement which includes […]

Categories: General, Writings | 3 Comments

Riding on a good monsoon and higher support prices for farmers, India managed to produce a record 85 million tonnes (MT) of wheat and 18 MT of pulses for the crop year 2010-2011, which ended in June. The total production of food grains for the same year stands at 241 MT, as against the 218 […]

Categories: Writings | 1 Comment

The city’s been held hostage for 60 hours. The city’s been blown to bits. The city’s been mistaken for a battleground by mafia goons. Normal cities would bend over and snap into two. Not Mumbai. Mumbai’s made of something tougher. Mumbai’s a tough city. In the brightest day, in the darkest night, the Mumbai spirit […]

Categories: Movies, Writings | 5 Comments
Movie Poster

This is not so much a review of the movie as just some unstructured thoughts on it. Director: Milos Forman. Starring: F. Murray Abraham, Tom Hulce. Adapted from Peter Schaffer’s Broadway hit of the same name, Amadeus is a partially fictionalized account of the life of Wolfgang Amadeus Mozart. Told from the perspective of his […]

Categories: Writings | 2 Comments

The Swedish prison system is not generally severe. The emphasis is on humanitarian treatment of prisoners and rehabilitation in favour of deterrence. Sentences are generally short and prisoners enjoy a high material standard. In his autobiography, Catch Me If You Can, master forger and con man Frank W. Abagnale Jr recounts how the time he […]

Categories: General, Writings | 4 Comments

You wake up late. You take your bath late. You have breakfast late. You rush out of the door late. You get mad at your mum late. You reach the metro station late. You get late late. She always used to say you’d be late for your own funeral. Remember that? Her little joke because […]

Categories: Movies, Writings | 5 Comments

Screenplay for a short film I made as part of a college assignment. Bastardized from a premise by Anubhuti Jain, the movie is a weird comedy about addiction, pre-conceived notions and the randomness of the human mind. The finished film, sadly, didn’t turn out to be as good as the screenplay would have suggested :-/ […]

Categories: Movies, Writings | 3 Comments

Screenplay for a short film called Headless Chicken. It’s my take on the themes of rape, corruption, red tape and karma. The back-story is partly inspired by the Priyadarshini Mattoo rape and murder case. Conceptualized and written in one night, bang in the middle of my end term exams, the script was supposed to be […]